(2025) Science and education, 4, 92-100. Odessa.

Kateryna Binytska,
Doctor of Pedagogical Sciences, Professor,
Professor at the Department of Pedagogy,
University of Bielsko-Biala,
ul. Willowa 2, 43-309 Bielsko-Biała, Poland; 
Professor at the Department of Pedagogy,
Khmelnytskyi Humanitarian-Pedagogical Academy,
139, Proskurivskyi Podpillia Str., Khmelnytskyi, Ukraine,
ORCID ID: https://orcid.org/0000-0002-2111-5275

Iurii Shcherbiak, 
Doctor of Pedagogical Sciences, Professor, 
Professor at the Department of Information and Sociocultural Activities,
West Ukrainian National University, 
1, Lvivska Str., Ternopil, Ukraine;
Professor at the Katolícka univerzita v Ružomberku Ružomberok,
Žilinská cesta 1644/21, Ružomberok, Slovakia,
ORCID ID: https://orcid.org/0000-0002-5870-4188 

Dmytro Kostenko, 
Candidate of Pedagogical Sciences, Associate Professor, 
Assistant at the Department of Foreign Languages for Mathematical Faculties,
Educational and Scientific Institute of Philology of Taras Shevchenko National University of Kyiv,
14, Taras Shevchenko Boulevard, Kyiv, Ukraine,
ORCID ID: https://orcid.org/0000-0002-4030-2287

Marek Vrabe,
third (educational and scientific) level higher education student,
West Ukrainian National University,
1, Lvivska Str., Ternopil, Ukraine
ORCID ID: https://orcid.org/0009-0003-5904-3638

DEVELOPMENT OF MEDIA EDUCATION IN UKRAINE: CURRENT TRENDS AND RECOMMENDATIONS

Identification of key trends in the development of media education in Ukraine will allow developing recommendations for improving the effectiveness of media education at different levels (at the state level – for the formation of a democratic society and the development of civil society) and at the level of the education system, in particular, the introduction of media education in the school system, higher education and postgraduate teacher education). Aim: To develop and theoretically substantiate key trends in the development of media education in Ukraine. The tasks of our research is to examine the leading trend in the development of media education in Ukraine, namely, to consider media literacy as a leading competence that requires critical thinking not only for individuals but also for the information sustainability of Ukrainian society as a whole. Research methods: analysis of scientific sources and online resources on the development of media education; study of educational policy in Ukraine in peacetime and under martial law regarding the development of media education and media literacy; study of online resources of the Ministry of Education and Science of Ukraine, the Academy of Ukrainian Press, the Media Education and Media Literacy portal, and online learning platforms. Research results: The peculiarities of media education development in Ukraine (2010–2025) are analysed and recommendations for the state level and the level of the education system are proposed, which will allow for the active development of media education in Ukraine. The issue of media education development in Ukraine in peacetime and in wartime is theoretically studied. It is shown that the problem of media education development is a strategically important area for the development of education and educational policy of the state, because it is media education that promotes the development of critical thinking among citizens, and Ukrainian citizens play a leading role in the post-war recovery and development of the country. The theoretical analysis of the problem of media education development in Ukraine has made it possible to identify key trends, which include: integration of media literacy into the content of academic disciplines; digitalisation of education – the use of online resources, platforms and digital technologies in media education; information patriotism – countering disinformation and fakes; digital humanism – combining modern digital technologies with human values; the leading role of the state and public organisations in the development of media education; media education as a means of ensuring national security.

trends, media education, development, Ukraine, critical thinking

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