Anzhela Myshenina, Oleksii Chebykin PSYCHOLOGICAL FEATURES OF FEMALE ATTRACTIVENESS IN SOCIAL AND COMMUNICATIVE INTERACTION WITHIN PROFESSIONAL SETTINGS

(2025) Science and education, 2, 46-58. Odessa.

DOI:https://doi.org/10.24195/2414-4665-2025-2-6

Anzhela Myshenina,
Postgraduate Student at the Department of Theory and Methods of Practical Psychology,
The state institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
26, Staroportofrankivska Str., Odesa, Ukraine,
ORCID ID: https://orcid.org/0009-0007-6900-0155

Oleksii Chebykin,
Doctor of Psychological Sciences, Full member of NAPS of Ukraine,
Full Professor, Department of Theory and Methods of Practical Psychology,
The state institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
26, Staroportofrankivska, Str., Odesa, Ukraine,
ORCID ID: https://orcid.org/0000-0001-7905-2708

PSYCHOLOGICAL FEATURES OF FEMALE ATTRACTIVENESS IN SOCIAL AND COMMUNICATIVE INTERACTION WITHIN PROFESSIONAL SETTINGS

SUMMARY:

The article presents the results of a theoretical and empirical study devoted to the study of psychological characteristics of female attractiveness in social and communicative interaction in the context of professional activity. The relevance of the problem is determined by the growing role of interpersonal interaction in the professional environment, where the level and style of female attractiveness are important factors in communication. The aim of the study was to determine the influence of female attractiveness on the comfort of social and communicative interaction in the context of professional activity. The methods of theoretical analysis (generalisation, systematisation, classification of scientific literature, logical-semantic and content analysis of the categories of the subject of research) and empirical research using the modified scale of female attractiveness by O. Chebikina, A. Klench) and the author’s questionnaire “Assessment of the influence of gender characteristics on professional and social interaction”, which made it possible to diagnose styles and levels of attractiveness, formal and informal socio-psychological interaction of the subjects with men and women in professional activities. The results were processed using descriptive statistics, correlation and dispersion analysis with IBM SPSS Statistics 21. As a result, five main components of attractiveness were identified: physical, emotional, cognitive, communicative and social-role. It was found that the physical and social role components are dominant in creating a positive first impression, while the emotional, cognitive and communicative components need to be developed. It was revealed that a combination of a high level of physical attractiveness with a developed social role contributes to more effective achievement of professional goals in the field of communication. Positive correlations were found between the level and style of attractiveness (soft, bright, formal, mixed) and the feeling of comfort in professional interaction. It has been proven that the level of attractiveness is an important determinant of women’s communicative effectiveness in a professional environment. The conclusions emphasise that the level of attractiveness is a significant determinant of women’s communicative effectiveness in the professional environment, and styles of attractiveness act as mechanisms of adaptation and means of improving social and communicative comfort. The results obtained can be used in practical psychology, HR management, personal development training, and gender-oriented programmes to improve professional interaction.

KEYWORDS:

 woman, female attractiveness, social and communicative interaction, professional activity, styles of attractiveness, levels of attractiveness, psychological comfort

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