(2024) Science and education, 3, 65-71. Odessa.
Olena Chekhratova,
PhD (Educational, Pedagogical Sciences), Associate Professor,
Associate Professor at the Department of English Oral and Written English,
H.S. Skovoroda Kharkiv National Pedagogical University,
29, Alchevskikh St., Kharkiv, Ukraine,
ORCID ID: https://orcid.org/0000-0002-7022-2042
Sofia Pedyk,
Bachelor’s Degree Student
in Programme Subject Area 035 Philology,
Department of English Philology,
H.S. Skovoroda Kharkiv National Pedagogical University,
29, Alchevskikh St., Kharkiv, Ukraine,
ORCID ID: https://orcid.org/0009-0002-0775-6647
SOCIAL MEDIA PLATFORMS AS A TOOL FOR PROMOTING EDUCATIONAL INSTITUTIONS
SUMMARY:
The article explores how educational institutions can effectively utilize social media to enhance their visibility, attract potential students, and foster an online community that supports their educational mission. The authors research social media as a tool for introducing schools and universities to the public and engaging followers in sharing the institutions’ values and educational goals. Having analyzed the most popular social media platforms in Ukraine and the world, the authors prove that Facebook is an outstanding leader among social media applications, although the age range of its followers is not considered here. On the other hand, if an educational institution is interested in opening up to a younger target audience, it’s essential to draw their attention to using platforms like Instagram. The survey conducted among the students of H.S.Skovoroda Kharkiv National Pedagogical University enrolled on Bachelor’s and Master’s Degree programs proves social networks to be now one of the most powerful tools for promoting goods and services on the market. An educational institution’s task here is to carefully analyse target audience preferences and create ideal conditions for them to choose a particular university for obtaining an academic degree. As social media continues to evolve and new trends and technologies appear, educational institutions must remain agile and adaptive, embracing emerging challenges.
KEYWORDS:
social media, educational institutions promotion, higher education, communication, target audience, followers.
FULL TEXT:
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