(2024) Science and education, 4, 18-22. Odessa.
Pavlo Prusak,
Postgraduate Student at the Department of Innovative Technologies
in Pedagogy, Psychology and Social Work,
Higher Educational Institution "Alfred Nobel University",
Sichoslav embankment, 17, Dnipro, Ukraine
ORCID ID: https://orcid.org/0009-0006-8512-2446
COACHING AS A CATEGORY OF PSYCHOLOGICAL STRATEGY
SUMMARY:
The development of modern society raises the issue of demand for specialists who can effectively transform a team to solve professional problems optimally. In terms of this, business management is gaining interest in technologies that are quite effective and environmentally friendly in their impact on humans, one of which is coaching technology as a psychological strategy for changing the self-awareness and orientation of a person. Based on the results of research by scholars D. Whitmore, S. and O. Shevchuk, O. Nezhynska and V. Tymenko, coaching is presented as a method of conscious learning that results in a change in the client's consciousness, in particular, affects his or her ability to set goals and implement them in all spheres of life, to acquire internal locus control (a quality that determines one's own responsibility for everything that happens to a person in his or her life), to be the author of one's own life. The philosophy of coaching is based on the principles of equality, faith in a person, lack of expert assessment and instruction, holistic approach, monitoring and feedback, unity and interconnection of all spheres of the client's life and is represented in the content of the activities of a number of organisations that set the standards for professional coaching. The basic principles of coaching based on the GROW model (four stages of working with the client's consciousness) are outlined: Goal, Reality, Options, and Way Forward, which is actualised through variable formulations of questions, answering which a person determines the goal and the way forward. A comparative analysis of coaching and other types of influence on a personality with the aim of its improvement: training, counselling, mentoring, is carried out, which leads to the conclusion that coaching is similar to psychotherapy in terms of achieving goals. The article also focuses on the discussion regarding the integration of the expert and coach functions of modern popular bloggers.
KEYWORDS:
coaching, psychological strategy, coaching session, questions, personality
FULL TEXT:
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